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Business minister announces new hospitality council
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Business minister announces new hospitality council

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Hospitality certainly needs a shot in the arm. The new council may be just what is required

Back in the summer the Prime Minister announced that there would be help for the hospitality industry by way of the appointment of a minister to oversee the sector.

That minister turns out to be Small Business Minister Paul Scully who has today announced the creation of a hospitality council, the objective of which is to help deliver the government’s hospitality strategy. Apart from the minister himself, the council is composed of twenty one representatives from business in the sector and the minister co-chairs the council with the chair of Prezzo, Karen Jones.

In a press release the minister says

"The hospitality industry has shown incredible creativity and resourcefulness through the pandemic, pivoting to new ways of doing business like al fresco dining and takeaway pints to stay safe, meet changing consumer demands and protect livelihoods.   

With the launch of this council, we’re taking the next step in the journey to build back better from the pandemic by unveiling the experts who’ll be driving the reopening, recovery and resilience of the sector. It’s a real ‘Avengers Assemble’ moment for the industry.”

Entrepreneur and Hospitality Sector Council Co-Chair Karen Jones says:

“I think the lockdowns have shown us many things, particularly the importance of our people and our teams and the key role hospitality has to play in lighting up our high streets and city centres. We now need to capitalise on our combined energy, creativity and innovation to continue the creation of a world-class hospitality industry: the Hospitality Sector Council will aid in making that a reality.

I am honoured to be co-chair alongside Minister Scully and, together with a group of hospitality leaders, to put in place all that our wonderful industry need to flourish.”

Amongst other things the hospitality strategy includes making it easier for pubs, restaurants and cafes to offer al fresco dining by making pavement licences permanent and extending takeaway pints in England and Wales until September 2022 to further boost sales.

Of great importance is the strategy to help the sector grow and boost its creativity including through exploring options for vocational skills and training such as apprenticeships, bootcamps and other qualifications like a T level.

This is a start and it will be interesting to see what influence the new hospitality council is able to bring to bear. Having recently been informed in a study that it will be three years before the sector fully recovers, there is a long way to go so any initiatives which the new council can move forward will be a great help.

Everyone likes to go out and enjoy themselves; we have a potentially super hospitality business but it is no good if it runs at a loss and bankruptcies occur. We need it to be healthy and providing good value for money.

The full government press release can be seen here:

Adrian Leopard     29-09-21

Photo Nathan Dumlao

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